For Business
Your team is already
using AI.
With or without your knowledge. Certification gives them a shared foundation — and gives your business a defensible, visible commitment to responsible AI.
Get certifiedWhy certify your people
A shared foundation. A defensible position.
Your team is already using AI — with or without your knowledge. Certification gives them a common language and methodology, and gives your business a visible, verifiable commitment.
Build trust
Customers, partners, and regulators are increasingly asking how organisations use AI. A certified workforce is your answer — a visible, verifiable commitment to responsible AI.
Upskill your team
Give every person in your organisation — from the front line to leadership — a common language and methodology for using AI responsibly and effectively.
Reduce risk
Uninformed AI use creates legal, reputational, and ethical risk. Certification ensures your people understand what they are doing and why it matters.
Why it matters now
The window to lead is open. Not for long.
Your team is already using AI
Whether you have a policy in place or not, AI tools are being used across your business right now. Certification gives your people the methodology to do it responsibly — and gives you the evidence they have.
Customers are starting to ask
Responsible AI is becoming a procurement question. A certified workforce is a competitive advantage — a visible, verifiable answer to the question: how does your organisation use AI?
Regulation is coming
AI regulation is evolving globally and in New Zealand. A certified team, a documented framework, and a Responsible AI Business™ credential put you ahead of compliance requirements before they become mandatory.
What your business gets
From individual certs to organisation-wide recognition.
Start with your team. Build to your organisation. The Responsible AI Business™ certification demonstrates to your industry, customers, and partners that your people are educated and your AI use is governed.
Every certification renews every 12 months — so your investment stays current as the AI landscape evolves.
- Responsible AI Citizen™ for every team member
- Responsible AI Endorsement™ sessions — in-house or public
- Choose your pillar: Culture, Ethics, Critical Thinking, Sustainability, Privacy, Strategy, Innovation, or Tooling
- Or tailored to your industry and vertical
- Facilitated by endorsed AI the Right Way® facilitators
- Responsible AI Business™ certification for your organisation
Responsible AI Business™
Once your people are certified, your organisation earns the Responsible AI Business™ recognition — a verifiable credential you can display with pride.
The 8 Pillars — choose your focus
Team-wide certification
Every person in your business — from frontline to leadership — certified on responsible AI use.
In-house Endorsement sessions
We come to you. Sessions run on-site, tailored to your industry, your team, and the pillar that matters most.
Responsible AI Business™
Certify your organisation and display a credential your customers, partners, and stakeholders can see and trust.
Shared language
Give every person a common methodology so the whole organisation — regardless of role — understands responsible AI.
Regulatory readiness
As AI regulation evolves, a certified team gives you a defensible position and a clear paper trail.
Renewed every 12 months
Annual renewal keeps your team current as AI tools, risks, and best practice continue to evolve.
Get started
Certify your team. Lead with integrity.
Start with your team today. Enrol individuals and your organisation earns its certification automatically.
Get certified →